Readership for printed magazines is on a slight increase, good news for local Mississauga and Toronto printing companies who look after the publication of magazines. According to recent statistics, as well as an article published in Marketing Magazine, readership is actually up from last year.
Statistics were based on Print Measurement Bureau Fall 2012 data that was released at the end of September. The Fall 2012 study was based on a random sample of 22,000 Canadians. According to the survey, Reader’s Digest is still the nation’s leader for content and readership and has been for the past 30 years. The Canadian company has a registered printed readership of 5,350,000, which translates to 8 readers per copy.
Other printed publications that lead the way include Canadian Living at 3,792,000, Canadian Geographic at 3,558,000, and What’s Cooking. Magazines such as Outdoor Canada, the Hockey News, and Canada’s History won in the highest readers per copy category, demonstrating that readers prefer printed Copies of publications to digital versions. PMB’s Fall 2012 readership levels showed a slight increase from its Fall 2012 numbers.
There is more excellent news for printing companies based in GTA communities like Mississauga and Toronto. NADbank Report, The Newspaper Audience Databank’s midyear studies, showed that 8 of 10 adults in urban centers like Toronto and Mississauga read newspapers every week, with the printed versions of these publications clearly the most popular way to stay current with news.
Canadians continue to enjoy printed publications and printed means are a vital source for news, entertainment, and information for most Canadians.Get a Free Quote for Copies Get a Free Quote for Print
Location
10-790 Burnhamthorpe Road West
Mississauga, ON L5C 4G3
Get Directions →
Phone
Hours
Mon: 9:00 - 5:00
Tue: 9:00 - 5:00
Wed: 9:00 - 5:00
Thu: 9:00 - 5:00
Fri: 9:00 - 5:00
Sat: Closed
Sun: Closed