Print Central to EU growth, Report Concludes

  • 2012-04-24
On the surface it may not seem to affect Canadian markets, but the Print industry is central to the European Union’s published 2020 growth plan and affects all large print companies in areas like Toronto and Mississauga working in international markets.

The Print Media in Times of Change: A Key Contribution to EU 2020 Inclusive Growth can also help prompt an expert reflection of the state of the Canadian print industry in North America.

International printing confederation INTEGRAF and other associations that represent the print industry industries of Europe released a report praising the EU’s print trade and closely examined the industry’s strengths, technology and services in the region and concluded the print industry will be a central key to fuelling the region’s economy.

Print companies have used the digital boom in Europe to introduce technologies and processes that have served to expand print services and introduced products such as temperature sensitive paper, digital stationary printers and equipment and touch surface print applications. The report highlights how digital publications exist alongside print and printing houses have managed to expand their services to include database management and integrated graphic design.

Print will also be central to combat illiteracy, which still afflicts 10% of the EU’s population. Printed methods, including accessible newspapers, magazines, Books and Direct Mail have helped combat illiteracy.

Finally, Europe’s paper sector had a turnover of 550 billion euros, contributing to an astonishing 2% of the entire continent’s GDP. The paper sector has also adhered very closely to the European Declaration on Paper recycling and helped Europe’s forests grow under careful sustainability.
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