London residents climbed their way to a better body and to support the United Way on November 1. From professional athletes to office clerks, some London residents got a harder workout than they expected climbing up the One London Place’s 472 stairs.
The United Way London organizer anticipated a higher turnout than last year’s event, which drew in just over 2,000 climbers. The fundraising goal of this year’s climb was $200,000 - higher than last year’s - which also helped draw more participants.
Attracting local residents to participate in the climb can be as difficult as the climb itself is described as ‘no easy feat’, even for Olympic athletes like London decathlete Damian Warner, who trained and was able to complete the climb in record-breaking time. Local printers can go a long way in helping to ensure the event is successful and encouraging a high turnout through strategic flyer printing and brochure printing about the climb.
The well-known United Way London and Middlesex’s annual StairClimb is now in its 17th year - a strong testament to the event’s success. The physical challenge of the climb, together with the spirit of its volunteers, have helped guarantee strong participation year after year. Fundraising proceeds and funds will go towards combating various local social issues in the London and Middlesex area - especially poverty, mental health, and addiction issues.
The United Way event drew crowds of all ages and fitness levels looking for a challenge. The United Way also encourages participants to complete the Think Middlesex County assessment survey to describe community and social services.
