The show will feature a floor full of approximately 100 wine vendors and tasting experiences. There will also be a Culinary Stage with live cooking demonstrations and educational seminars, as well as an Entertainment Stage featuring local musical acts and other entertainers. The show floor will include themed lounges with an aim to creating picture-perfect selfies. Social media is one of the main ways in which food events help to build a reputation today, alongside other marketing tools like flyer printing.
This will be the 16th edition of the London Food & Wine Show, which has grown substantially since its beginnings in the mid-2000s. Vendors announced so far include the Shale Ridge Estate Winery, with a full list of vendors and floor map to be revealed in the lead-up to the event. Promotional material stresses the gourmet approach taken to selecting vendors:
“We serve a wide variety of cuisine across our outlets and every dish - from hot dog to fine dining - is executed with a high degree of quality and service.”
The 2024 London Wine & Food Show will take place at the Western Fair District Agriplex from January 12 to 13.