“100 achievers in 27 countries for their efforts in empowering women.”
The International Alliance for Women has offices in McLean, Virginia and Markham, Ontario. The organization was founded in 1980 and one of its goals is:
“to become the global voice of women who want to connect to make a difference.”
Lydia Fernandez was partly chosen for her work with the Hot Momma’s Project out of George Washington University’s School of Business which provides mentoring services to girls and women. Professional women are matched with those who are learning what they need to do to be successful business leaders or entrepreneurs. The Hot Momma’s Project also provides 'free access to role models online.'
Ms Fernandez has helped women business leaders in Brampton define their personal and professional brands in order to attract customers and to help their business grow. . According to Smallbusinessbranding.com:
“branding is managing the thoughts and feelings of your customers to ensure that you are what they desire.”
Once you have brand loyalty this will ensure that people will keep coming back to you and will talk about you to others. A small but important part of the branding process is the company logo; local printing companies can help you decide on a logo that will be the perfect fit for your company