There is no better way to attract tourists than by offering them keys to the city itself, something that Tourism New Westminster’s “Keys to the City” Promotion is aiming to do until April 2013. Printers can play a role in promoting the new program at participating retailers.
Tourism New Westminster’s promotion involves purchasing a customisable key tag, purchased for $10 at local retailers, which allows the purchasers to shop, eat, and stay on the cheap while in the city. They key tag includes a booklet of exclusive deals reserved for cardholders in effect until April 2013. The deals include coupons for every category of city fun, including eateries, entertainment, accommodation, and shopping.
Keys to the City can provide lots of promotional opportunities for printers in and around the city. Poster printing at participating retailers is one obvious printing service which local printers can provide, as well as flyer printing of Keys to the City at the New Westminster Tourism office.
Keys to the City is designed for both residents and tourists to rediscover the beauties of the city but quantities are limited so interested tourists should move quickly. Only one thousand key tags are being sold through retailers throughout the city. The limited supply of key tags mean a more intense printing campaign would be most effective in ensuring a quick sell-out.
Printers interested in advertising campaigns should contact Tourism New Westminster for a list of retailers selling keys to see if promotional opportunities exist and how these can benefit their business.
Location
615 Agnes Street
New Westminster, BC V3M 1G9
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Hours
Mon: 9:00 - 5:00
Tue: 9:00 - 5:00
Wed: 9:00 - 5:00
Thu: 9:00 - 5:00
Fri: 9:00 - 5:00
Sat: Closed
Sun: Closed