Banner and poster printing companies in New Westminster, B.C., are well placed to help promote community events that a local beer company is sponsoring. The Russell Brewing Company, from nearby Surrey, is now more focused than ever on sponsoring events in the Vancouver region that are community-based. These are things like soccer games, football games, and rugby games.
Only four short years ago, the Russell Brewing Company was at the forefront of what it believed to be a beer revolution when it partnered with the province’s resident Canadian Football League team, the B.C. Lions. That was then. In 2009, however, the brewing company ended their contract with the football team when the Lions moved out of their stadium, which was located at B.C. Place Stadium.
Being only a small brewery with yearly sales of $10 million, the beer company was unable to compete with bigger companies who wanted to advertise in a glitzier and reborn stadium downtown. According to Russell’s CEO, one Brian Harris, advertising in the new downtown stadium is just out of their moderate league.
With B.C. Place Stadium turning into a venue that cost $600 million, bigger companies who drove up the advertising costs began to get attracted to the prospects of advertising in a brand new, downtown stadium. As such, when the stadium received a commitment to be rebuilt, everything changed for the worse for Russell.
Still, Harris is not ruling out any future contracts with the B.C. Lions.
With the Lions looking for a new sponsorship deal, whatever the outcome, they will be able to rely on printing services in New Westminster to provide them with brand new corporate stationary, Posters and Banners.
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Location
615 Agnes Street
New Westminster, BC V3M 1G9
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Hours
Mon: 9:00 - 5:00
Tue: 9:00 - 5:00
Wed: 9:00 - 5:00
Thu: 9:00 - 5:00
Fri: 9:00 - 5:00
Sat: Closed
Sun: Closed