An event that will give marketers a convenient way to learn some new skills will soon welcome Abbotsford learners, and as it will be held online, the attendees can participate from their own home or office.
University of the Fraser Valley’s “Marketing Best Practices” series is a group of workshops for those who work in the field of marketing. During the “Persona Development” session, the participants will explore ways to connect with their target audience in a meaningful way.
The learners will discover why it can be important for them to visualize the needs of their target group. They will learn how to identify their key traits, which can then be used to develop a persona that will be useful when creating effective marketing and communication materials.
This two-hour long activity will begin at 10:00am, and as it will be a virtual event, those who register will be given joining instructions at a later date. The skills taught in an event like this can often prove helpful when choosing Promotional Products and other items from Print shops to use in targeted marketing campaigns.
The date for this instalment in the “Marketing Best Practices” series has been set for April 27th. There is no cost to take part, and the name of the facilitator will be released closer to its scheduled time.
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