A recent survey conducted online by Return On Insight (ROI) has turned up some new data regarding Canadians’ perception of Calgary as a desirable tourist destination.
According to the survey results, the majority of Canadians, especially those nearby cities such as Lethbridge, believe that over the past five years, Calgary has developed into a strong tourist destination.
Contributing factors to the new perception of the city include the high quality of dining experiences available, retail opportunities, western values and hospitality, and cultural activities and events.
Efforts to capitalize on this newfound interest in Calgary are being launched by Tourism Calgary in 2013. A campaign taking some of the defining characteristics of the city and juxtaposing them against lesser known ‘hidden attractions’ will be implemented.
Printing services will contribute to the traditional advertising aspects of the campaign. Additionally, social media will be utilized to share the message as well.
The campaign will focus on key markets across Canada including Vancouver, Toronto, Saskatoon, Regina, and Edmonton.
The Calgary Stampede continues to be a driving force behind Calgary Tourism. CNN ranked the Stampede as one of the world’s best party spots just prior to the Stampede Centennial in 2012.
Additionally, the Bow Tower and the Peace Bridge were recently listed as two of the top 10 architectural projects of 2012.
The economic activity in Calgary surrounding the Canadian oil and gas industry only helps to increase the city’s profile in Canada and the rest of the world. The added exposure creates greater awareness around the many aspects of Calgary that are making it a tourist destination of choice for many.
