Grow your business with the largest growing demographic in Canada

  • 2011-10-09
Currently, those over 50 make up one third of the population of Canada; and that number will be increasing during this decade. Members of the baby boom generation are also considered among the “wealthiest consumers on the planet today.” Those businesses that have products and services they think will be of interest to the over 50 group can display their wares at trade shows such as the 50 Plus Living Show. This show is held at several locations during the year and the next one will be held at Stampede Park in Calgary on November 5-6.

Those businesses planning on taking part as exhibitors at such shows have much to gain in terms of the leads that may be gained, the chance to network and making their name known to the general public. They should also make sure that they are providing the most up-to-date product and brand information available to consumers, especially those who have lots of money to spend; it would be wise to arrange for new business card and brochure printing. A local printing company can help design and develop such promotional items that will appeal to the over 50 crowd.

Those attending the 50 Plus Living Show in Calgary will get lots of pertinent information and be entertained by various musical guests. There will be door prizes, free flu shots from Alberta Health Services, demonstrations, hundreds of vendors and seminars. Admission is $10 or free for those 12 and under.