What's Happening in Calgary, AB…

With the advent of the Internet and business marketing online, it was assumed that direct mailings would become obsolete. However, more and more companies are now returning to direct marketing. There are several companies in Calgary who specialize in Direct Mail in order to supply the general public with services such as flyer printing, Brochures and catalog printing.

According to Salvatore Lacorte of Sony, they

“have been going for inserts more like mini-catalogs”

These inserts appear in local newspapers, magazines, or are posted into a person’s mailbox. Recent technological innovations have made specific personalization possible; those receiving the personalized mailings are more inclined to read the flyer rather than throw it out immediately. Direct Mail is also used to promote online services and products; connecting the two marketing streams will entice both the technologically savvy consumer and the traditional consumer.

Canadian companies are actually spending more on direct marketing than they were in the past; spending had slightly declined in previous years. Spending is also expected to continue to increase as much as 5.8% during 2011 according to the Winterberry Group.

Whilst similar predictions that said we would be a paperless society by the early 21st century have been proven wrong, direct mailings will most likely be with us for a long time. It is up to businesses who wish to succeed to learn how to properly merge the two.

Flyer printing companies can help any business in Calgary prosper by providing a quality product to entice a potential customer.Get a Free Quote for Brochures Get a Free Quote for Direct Mail