Guide to catalogue printing in Melbourne
Melbourne hosts cultural events that cater to every taste. White Night Melbourne is one such notable event, where the city is lit up at night via art murals, installations and performances. The Melbourne International Comedy Festival is hosted every March and brings a line-up of both international and local talent in comedy and cabaret. Other examples include the Melbourne International Jazz Festival and the Melbourne International Film Festival. Such large-scale events can be widely promoted via catalogue printing in Melbourne. Read below for a guide to producing effective catalogues.
Prior to catalogue printing in Melbourne, a business owner should be well prepared. This includes knowing the number of catalogues required, the number of pages per catalogue, the catalogue size, the colour scheme, fonts, paper type, paper thickness, paper finish and the content.
In order to make decisions regarding the above aspects of catalogue printing, a business needs to define their purpose for the print marketing. Catalogue printing is useful when businesses want to showcase all their products in one location. As such, catalogues are often used by supermarkets, hardware stores and other retail businesses that sell a varied range of products. They can also be utilised to highlight a new service or products range. In this case, the catalogue will be smaller and more focused.
Identifying the target audience for catalogue printing in Melbourne is another way for businesses to be prepared. For instance, if the catalogue is going to showcase a luxury range for the business, then the target consumers will be those that typically buy more expensive items. As such, the catalogue will be shorter, use high-quality images, be thicker in paper stock and use a matte or glossy finish to make it look professional. It also means that a smaller number of catalogues need to be printed. Alternatively, a catalogue showcasing an event needs to be printed in a larger volume, and the selection of images and paper stock will vary accordingly.
The target audience will not only dictate the look and feel of the catalogue, but also the distribution method. For instance, it may be useful to mail the catalogues directly to existing premium clients. Addressing the clients by their name in a letter that is sent along with the catalogue is a good way to personalise the print item and make them feel valued.
The type of binding chosen for catalogue printing in Melbourne should consider the total number of pages. Options include saddle stitching, where the sheets of paper are first folded, then gathered together by placing each sheet inside another sheet, and, finally, stapled along the fold line, with two staples being most typically utilised. Perfect binding is another option, where the catalogue cover is glued to its backbone. Saddle stitching is the preferred option for catalogues with fewer pages, while the latter is used for larger catalogues or those that require a more professional look and feel.
Catalogue printing in Melbourne can be daunting, with many aspects to consider. However, you can call our team at Minuteman Press or visit us in store for assistance and a free quote.
Preparation is important
Prior to catalogue printing in Melbourne, a business owner should be well prepared. This includes knowing the number of catalogues required, the number of pages per catalogue, the catalogue size, the colour scheme, fonts, paper type, paper thickness, paper finish and the content.
In order to make decisions regarding the above aspects of catalogue printing, a business needs to define their purpose for the print marketing. Catalogue printing is useful when businesses want to showcase all their products in one location. As such, catalogues are often used by supermarkets, hardware stores and other retail businesses that sell a varied range of products. They can also be utilised to highlight a new service or products range. In this case, the catalogue will be smaller and more focused.
Know the target audience
Identifying the target audience for catalogue printing in Melbourne is another way for businesses to be prepared. For instance, if the catalogue is going to showcase a luxury range for the business, then the target consumers will be those that typically buy more expensive items. As such, the catalogue will be shorter, use high-quality images, be thicker in paper stock and use a matte or glossy finish to make it look professional. It also means that a smaller number of catalogues need to be printed. Alternatively, a catalogue showcasing an event needs to be printed in a larger volume, and the selection of images and paper stock will vary accordingly.
The target audience will not only dictate the look and feel of the catalogue, but also the distribution method. For instance, it may be useful to mail the catalogues directly to existing premium clients. Addressing the clients by their name in a letter that is sent along with the catalogue is a good way to personalise the print item and make them feel valued.
Choose binding correctly
The type of binding chosen for catalogue printing in Melbourne should consider the total number of pages. Options include saddle stitching, where the sheets of paper are first folded, then gathered together by placing each sheet inside another sheet, and, finally, stapled along the fold line, with two staples being most typically utilised. Perfect binding is another option, where the catalogue cover is glued to its backbone. Saddle stitching is the preferred option for catalogues with fewer pages, while the latter is used for larger catalogues or those that require a more professional look and feel.
Catalogue printing in Melbourne can be daunting, with many aspects to consider. However, you can call our team at Minuteman Press or visit us in store for assistance and a free quote.