The firm has New York origins, and has acquired clients in San Francisco as well. Dating Ring was founded by Emma Tessler and Lauren Kay, and the company has used group dates to generate momentum, but later moved forwards via one-to-one dating.
Dating Ring has recently had a break due to being featured in a podcast about start-ups. The exposure that Gimlet Media will provide may see 400,000 listeners taking an interest in its progress.
The one-to-one model has proved more successful for the organization than group dating did. If the enterprise wants to be even better known its executives could source digital Business Cards from Central Islip.
Melissa Brady, a client of the service, has said:
“Dating in general can be discouraging but the Dating Ring ladies are really encouraging. They believe it’s possible to find the right match. They believe in love.”
The business is currently breaking even according to Ms. Kay. It has received two substantial investments in the past; one of $100,000, and another of $250,000.
There are challenges facing the organization. It might be necessary to change the name of it because Dating Ring was chosen to reflect the concept of group dating, as group dates were abandoned after customer feedback was taken on board.Get a Free Quote for Business Cards