Central Islip, located in Suffolk County, New York, experienced a surge of construction in the late 1990s that brought commercial properties, housing developments, and government offices to the city. Within that expansion, the baseball stadium for the Long Island Ducks was constructed, along with one of the largest federal courthouses in the country. New businesses continue to move to the area frequently. Brochure printers in Central Islip worked with many of the new facilities as they opened, and continue to work with other new businesses moving into the region.
The main consideration in designing a brochure is to keep it simple, concise, and attractive. Space is limited on a tri-fold standard brochure, so it is important to utilize it efficiently. Sentences should be short and simple. Logos and images should be included in the brochure, along with complete contact information including business name, location, phone number, email, and website address.
Jargon and clichés should be avoided. Content should be unique, original, and pertinent to the products, services, and mission of the company. There is no room for redundancy – say it once and say it right. Correct spelling and grammar is imperative, as errors are unprofessional and the public is often unforgiving to such cases.
Content should be written in an active voice and not a passive voice. It should generate interest immediately, as a brochure is an integral part of any company’s marketing plan. Working with experienced brochure printers in Central Islip, like our team at Minuteman Press, will ensure a company’s brochure is created and produced as an effective and productive marketing tool.
