Variable Data Printing in Lancaster
Past home to the Flat Earth Society and current home to the Aerospace Walk of Honor, Lancaster, California is well acquainted with extremes. At one time these polar opposites co-existed here. The existence of extremes in mass distribution mailing has co-existed but the more technologically advanced and marketing savvy methods are pushing out the old practices. Where once generic mass mailings were widely accepted with their cold impersonal approach being viewed as a reasonable trade-off for the efficiency that mass mailing offered, times have changed. Here at Minuteman Press, we provide variable data printing in Lancaster, the latest in printing and mail distribution technology.
Just as mail merging allowed companies to address mail recipients as individual rather than “resident” or “occupant”, so variable data printing (VDP) has enabled businesses to address recipients’ individuality with a piece of mail. Various elements with a mass mailing can be tagged and each individual addressee’s specific information inserted. This changes a missive that could have been applicable to anyone into a message specifically aimed at the individual consumer.
One-size-fits-all mass mails will soon have gone the way of Lancaster’s Flat Earth Society. At Minuteman Press, we urge our clients to not be left behind but instead join the movement to VDP. To learn more about variable data printing in Lancaster and what it can do to maximize the effectiveness of promotional mailing for your enterprise, stop in and see us.
Just as mail merging allowed companies to address mail recipients as individual rather than “resident” or “occupant”, so variable data printing (VDP) has enabled businesses to address recipients’ individuality with a piece of mail. Various elements with a mass mailing can be tagged and each individual addressee’s specific information inserted. This changes a missive that could have been applicable to anyone into a message specifically aimed at the individual consumer.
One-size-fits-all mass mails will soon have gone the way of Lancaster’s Flat Earth Society. At Minuteman Press, we urge our clients to not be left behind but instead join the movement to VDP. To learn more about variable data printing in Lancaster and what it can do to maximize the effectiveness of promotional mailing for your enterprise, stop in and see us.