Kitchen gadget firm enjoys surge in sales
Manchester-based company Designer Habitat recently reported an impressive jump in sales.
The enterprise revealed that its sales just increased by almost 130% when compared with the period between July 2014 and January 2015. The organisation may have benefited from the growing trend towards healthy eating. When the sales of an outfit grow significantly, it might be tempted to invest more money in office stationery or premium business cards.
The Chief Executive for the Manchester business, Mark Januszewski, said:
“This surge in popularity is not only down to the increased desire among consumers to keep their health in check, but also the ever-growing trend to ‘tweet and eat’ – preparing and sharing a smoothie recipe is a staple of many a social media account, for example.”
Januszewski pointed out that a business in his sector might expect to benefit from seasonal factors, but underlined that what had happened was probably related to a more durable growth in demand for blenders, smoothie makers, and juicers. The entrepreneur confirmed he is looking to exploit relevant emerging consumer trends going forward.
Designer Habitat may be based in North West England, but its varied products are sold to retail outlets across the European Union. The enterprise started out back in 2009 and it engages in direct sales to customers via its website. The idea is to make further progress by providing more fitness products, including weights that could be used in the home environment.
The enterprise revealed that its sales just increased by almost 130% when compared with the period between July 2014 and January 2015. The organisation may have benefited from the growing trend towards healthy eating. When the sales of an outfit grow significantly, it might be tempted to invest more money in office stationery or premium business cards.
The Chief Executive for the Manchester business, Mark Januszewski, said:
“This surge in popularity is not only down to the increased desire among consumers to keep their health in check, but also the ever-growing trend to ‘tweet and eat’ – preparing and sharing a smoothie recipe is a staple of many a social media account, for example.”
Januszewski pointed out that a business in his sector might expect to benefit from seasonal factors, but underlined that what had happened was probably related to a more durable growth in demand for blenders, smoothie makers, and juicers. The entrepreneur confirmed he is looking to exploit relevant emerging consumer trends going forward.
Designer Habitat may be based in North West England, but its varied products are sold to retail outlets across the European Union. The enterprise started out back in 2009 and it engages in direct sales to customers via its website. The idea is to make further progress by providing more fitness products, including weights that could be used in the home environment.