A business that expects to be successful these days must successfully blend online and printed communications. While direct Mailing is still a successful way of advertising a business or a product, it is not the only way anymore. When hiring a company to provide you with services such as brochure printing, you must specify to them that contact information must now include an email address and/or a website address.
The 11th Intergrating Online and Print Communications course will be held at the Metropolitan Hotel in Toronto on September 14 and 15. It will help your business develop the strategies you need to seamlessly merge online and offline communications. The course leader will be Howard Oliver of What if What Next? Other lecturers will be:
• Jennifer Arnott, Canada Post
• Roderick Cumming, CIBC
• Doug Howe, formerly with Microsoft
• Diane McElroy, Aon Consulting
• Dan Miles, University of Ontario Institute of Technology
• Tom Nunn, Tom Nunn Strategic Communications
• Robert Sarner, Roots Canada
• Louise Slobodian, Knowledge Ontario
• Bruce Wrighte, Krieger & Associates
The lecturers are all well versed in online communications strategies.
Topics covered in the course will include how to develop a strategy for communications, how to make communications media work together, how to decide what should be in Print and what should be online, comparing push versus pull media, how to measure the effectiveness of your strategies and how to formulate strategies for developing website content. Those attending the course will have ample opportunity to see what Print companies in Toronto can offer their business.
If you listen to these experts and follow their lead, you should be able to successfully meld your online and printed communications.
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Location
2933 Lawrence Avenue East
Toronto, ON M1P 2S8
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Phone
Hours
Mon: 9:00 - 5:00
Tue: 9:00 - 5:00
Wed: 9:00 - 5:00
Thu: 9:00 - 5:00
Fri: 9:00 - 5:00
Sat: Closed
Sun: Closed