It began as a family run outdoor market and has turned into a large grocery chain, with over 25 stores in the province of Ontario, and only keeps getting bigger. Despite its humble origins as a family open-air market as early as 1967, Longo’s has just opened its newest location in Mississauga, now doubling its number of stores in the Greater Toronto Area since 2000.
Longo’s expansion is great news for consumers looking for choice, since they now have a variety of grocery store options from which to select when buying their goods and the newest Mississauga store will not disappoint. The 48,000 square foot Leaside store opened last week, ready to greet thousands of shoppers.
The opening of the brand new store also brings with it several advertising opportunities for local printers. Banner printing inaugurating the grand opening of the location, poster printing throughout the aisle, and flyer printing displaying the week’s specials are only a few examples of services printers can offer to help generate hype about the opening of the new store.
Whatever advertising the company is doing seems to be working, as Longo’s has massively expanded over a short period of time, since opening its first real supermarket superstore at Goreway Dr and Derry Rd back in 1980. Growth at Longo’s has come in the face of steep competition - the grocery business alone yields about $13 billion a year. Undoubtedly, this is something to consider for printers looking for new businesses that many need their services.
