Social media can be a very powerful marketing tool, but many small business owners may not know how to use it to its best advantage. A Mississauga workshop will seek to change this and its organizers noted it will be as fun as it is educational.
The session, which will run for three hours, will cover the basics of social media sites like Twitter, LinkedIn and Facebook. The attendees will guided through an exploration of each of the most commonly used platforms, and encouraged to decide which one best suits the individual needs of their company.
The learners will find out what terms like “hashtag”, “re-tweet” and “shares” refer to and how they can be utilized by a business to market itself to the world. They will also be inspired by the experiences of the owners of other small companies who have found success by utilizing online marketing.
Along with learning how to make full use of the online world when it comes to promoting their enterprise, the attendees will find out how to use an assortment of metrics to determine the overall impact of their social media campaign. This sort of marketing can be maximized when it is part of an overall advertising plan consisting of a mixture of materials, including items prepared by a printing services supplier.
The date for this continuing education workshop will be May 9, and it will be on offer at 301 Burnhamthorpe Rd. W. The students are welcome to bring along their laptop should they wish to do so.
