The Guelph Chamber of Commerce Breakfast Academy will present “Making the most of Digital Material” at the Holiday Inn Guelph Hotel and Conference Center on January 20 from 7-9 am. Tickets are $25 in advance and $30 at the door for members of the Chamber and $40 for non-members.
The seminar will be presented by Thomas Gofton of Synn Studios. He will be discussing the secrets to digital marketing and explain how we need to change our long held ideas about marketing.
While traditional marketing campaigns are still highly successful; a marketing campaign that includes flyer printing and Direct Mail marketing to potential customers is relatively inexpensive and still extremely effective. However, Guelph businesses do need to find out how to properly use digital marketing platforms such as a website, Facebook and Twitter. You can’t do one form of marketing without including the other anymore.
For those companies who don’t see the monetary value in hosting their own website, starting with a Facebook page is a good first step. Those who are interested in your business sign up to receive status updates about new products or upcoming marketing events. Many companies offer coupons and deals for those who choose to follow them on Facebook. The same goes for Twitter, those interested follow your updates you can also offer them coupons or money saving offers. Both of these online sites offer a connection between you and your customer that can be beneficial to both of you. It is a great first step in harnessing customer loyalty.Get a Free Quote for Direct Mail
