Local papers online subscription growth reflects digital printing surge
Melbourne-based tabloid The Herald Sun’s subscription rates increased 29.6% from 53,112 up to 68,823 over the last year.
This is one of a number of stats revealed by the Australian Audit Bureau of Circulation, a not-for-profit auditing body, which has just released its quarterly report detailing the figures behind digital advertising results up to the end of March 2016.
In particular, its result for New Corp’s The Australian has experienced a growing subscription rate for their daily online newspaper from 67,561 to 77,371.
Michael Miller, Executive Chairman of New Corps Australasia, told AdNews:
However, it is not only digital printing that is experiencing an increase. A report from the Interactive Advertising Bureau and IHS, shows that mobile display is the fastest growing digital advertising medium. Europe spends up to £36.2 billion, as opposed to the £33.2 million it spends on TV advertising.
Research from eMarketer predicting that retail marketers will dominate the digital ad space by 2020. It forecasts a 15% rise in U.S-based retailers spending on digital advertising this year alone, bringing the total to $15.09bn. This is a trend that does not appear to be slowing down anything time soon.
This is one of a number of stats revealed by the Australian Audit Bureau of Circulation, a not-for-profit auditing body, which has just released its quarterly report detailing the figures behind digital advertising results up to the end of March 2016.
In particular, its result for New Corp’s The Australian has experienced a growing subscription rate for their daily online newspaper from 67,561 to 77,371.
Michael Miller, Executive Chairman of New Corps Australasia, told AdNews:
“We are encouraged to see strong growth in digital subscriptions, the ongoing growth of our multi-platform audiences and a continued slowing of the decline in print circulation.”
However, it is not only digital printing that is experiencing an increase. A report from the Interactive Advertising Bureau and IHS, shows that mobile display is the fastest growing digital advertising medium. Europe spends up to £36.2 billion, as opposed to the £33.2 million it spends on TV advertising.
Research from eMarketer predicting that retail marketers will dominate the digital ad space by 2020. It forecasts a 15% rise in U.S-based retailers spending on digital advertising this year alone, bringing the total to $15.09bn. This is a trend that does not appear to be slowing down anything time soon.