The GPT Group Melbourne Central has created a quarterly magazine for shoppers. The magazine is called "Living Melbourne". It is part of Melbourne Central's new marketing plan. The company hopes to go beyond the commercial elements of a mall. The magazine will help promote the mall as a destination that houses arts, culture and fashion. It is targeted towards Melbourne residents in suburbs like Hawthorn as well as tourists.
The magazine will profile people from all walks of life. Managers plan on producing content that celebrates hidden treasures from Melbourne's streets and laneways.
The mall will use printing services to produce the magazine on a quarterly basis. It will be available in stores and cafes. There are also plans to hand out the magazines at the Melbourne Central train station. Currently experts are predicting that the magazine will have a distribution reach of a 5 kilometre radius around Melbourne Central. Printing companies will produce up to 80,000 Copies in the first run.
Creating a magazine or newsletter is an excellent way for communities and stores to advertise their products to the public. As brochure and flyer printing is very affordable, businesses will not have to spend much on their marketing campaign. Once promotional material has been printed it can be distributed via mail and other venues. Companies can also hand out Flyers in person like Melbourne Central has chosen to do. Many businesses have found that small Print marketing campaigns have boosted their overall sales.
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