Concord-based Hendrick Motorsports will continue to have Bank of America (BoA) as a sponsor through 2015.
A new agreement has been signed, which includes BoA picking up sponsorship of the racing organizations official website, as well as mobile applications.
HendrickMotorsports.com provides its visitors with photographs, video, news and other behind-the-scenes content regarding their teams and drivers. Hendrick makes heavy use of digital media platforms, providing a free mobile application in July 2012 and establishing a new studio for its in-house video production in 2013. The website is scheduled for a redesign in 2015
As in the past, the 11-time champions of the NASCAR Sprint Cup Series and BoA will be working together on a variety of community-based initiatives. The two have teamed up on several projects to support members of the military both past and present.
Bank of America has, since 2008, been an associate sponsor for the Hendrick Motorsports. The Hendrick’s drivers Jimmie Johnson, Kasey Kahne, Dale Earnhardt Jr., and Jeff Gordon will continue to be used in BoA’s marketing and promotional materials.
Companies that are major players in their field, such as Bank of America and Hendrick Motorsports, often utilize a wide array of marketing platforms, including Print companies. Brochure printers can provide information on a bank’s services, while postcard printing services can give racing fans an affordable memento of their favorite driver.Get a Free Quote for Print
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