Gamers came in their hundreds alongside students and developers, who gave talks on the processes involved in designing and producing video games.
The organiser of the two-day event, Korash Sanjideh, explained that the purpose of the festival is to encourage input from some of the country’s smaller developers.
He pointed to mobile hit Angry Birds as an example of the critical and commercial success a game from an independent developer can experience.
Sanjideh explained:
“[Angry Birds] came from a small beginning. The bar for entries has been lowered – it’s never been easier to enter the games industry.”
As well as presentations from panels of experts and well-known speakers, visitors also had the chance to participate in workshops.
Representatives from a number of the UK’s universities were also on hand to discuss the qualifications available for those interested in entering the industry.
National investment agency Creative England was also present at ExPlay to discuss opportunities for funding.
For many, the highlight of the event was a competition in which attendees got the chance to play up to 10 new games.
Ben Stevens, a councillor for Bath and North West Somerset, said the festival was good for the city’s economy.
For many festival organisers, professional flyer printing in Bath offers one of the best ways to update locals about dates and significant aspects of an event’s line-up.