One way to advertise your business or service for a reasonably low cost is through publications that are distributed to the community. For example, the City of Saskatoon distributes their leisure guide three times yearly; these guides are basically paid for by the advertising revenue raised. These guides are distributed through the mail to households thereby helping you to save money on your own brochure or flyer printing costs; you can send out three less mailings a year while reaching a large audience.
The City of Saskatoon Leisure Guide is distributed three times a year to 100,000 households. In addition, it can be picked up at leisure centres, the Mendel Art Gallery and public libraries throughout the city. The guide has information on programs at leisure centres, registered programs at such places as the Saskatoon Forestry Farm Park and Zoo, information on community associations and even advice on job training and employment opportunities.
The guide is arranged in an easy-to-read format and everything is easy to find. Each listing has complete information on the program and provides contact information for those who are interested in registering. The advertising section is at the back of the 144-page guide and the advertisements are similar to those found in the Yellow Pages.
Those who receive the City of Saskatoon Leisure Guide will most likely keep it around the house until the next one is released. If you have placed an advertisement in the guide, there is a good chance that someone will remember reading it in the guide when they need your services.
