In addition to its massive catalog printing campaign each year, Sears will soon launch the Look! Report, a special publication that could reach more than 5 million Copies, coast to coast within Canada.
The Look! Report will feature new fashion launches, styles, trends of the season and celebrity picks, and act as a magazine promoting the department store chain’s newest arrivals and hottest seasonal selections.
The corporate communications department based in the Toronto and Mississauga area confirmed that the publication will be published seasonally and distributed to households alongside its catalog printing, which also goes out each season. Partners distributing the Copies include Metroland in the GTA and Mississauga areas. Copies of the publication will also be made available in all Sears stores.
When commenting on the reason for creating the Look! Report, the corporate communications spokesperson Vincent Power replied that the report represents material and information customers want, packaged into an integrated program to help market the department store chain.
The new publication Forms part of a larger strategy to be more consumer driven and focused, and to offer updates and printed press releases in a tangible format frequently.
Catalog printing and in house fashion magazine printings like the Look! Report help connect in store products with celebrity trends and provide wear ideas that make merchandise go from store rack to real life.
They provide an invaluable printing service that local printers can offer large stores to draw attention to new products and how they can be used everyday.Get a Free Quote for Forms Get a Free Quote for Copies
Location
2500 Meadowpine Blvd
Suite 5
Mississauga, ON L5N 6C4
Get Directions →
Phone
Hours
Mon: 8:30 - 4:30
Tue: 8:30 - 4:30
Wed: 8:30 - 4:30
Thu: 8:30 - 4:30
Fri: 8:30 - 4:30
Sat: Closed
Sun: Closed