Atlantic cities, like St. John’s, Charlottetown, and Halifax, could see a boost in visitors and printed advertising promoting tourism after the federal government announced funding to try and help boost tourism to Atlantic provinces. Key cities like Halifax could see a major influx of money and travelers soon.
The Atlantic Canada Opportunities Agency is projected to spend $19.95m over the next three years, aimed at strategic cities in the United States and the UK. While much of the funding will be geared towards social media marketing and advertising techniques, a healthy amount of banner printing promoting Atlantic Canada tourism could also help boost advertising efforts.
The federal government will cover the bulk of the funding - $10m - with the provinces covering $6.6m and various tourism agency associations picking up the rest of the bill. Local tourism agencies in places like Halifax could also see a renewed printed campaign to welcome visitors, through efforts like brochure printing of attractions, activities, and accommodation information in East Coast Canadian provinces, as well as poster printing throughout the region.
The main federal initiative is another renewal of an already existing three-year tourism partnership between the Atlantic provinces and the federal government, the latter of whom reports that advertising efforts have helped generate $280m through tourism.
The goal of the partnership between Ottawa and the provinces, according to Bernard Valcourt, minister for the Atlantic Canada Opportunities Agency, is to raise awareness about Canadian vacation spots throughout the region.
