The latest panel discussion in the Colour Series: the Primary Colours of Business Excellence from Business in Vancouver is entitled Investment in Marketing. It will take place at the Simon Fraser University Segal School of Business on September 21 from 7-9 am. Details and information about each panel discussion in the Colour Series are printed in a quarterly brochure based on the colour.
The Colour Series consists of 4 panel discussions a year based on the "primary colours of business excellence". These colours are blue for investment, black for profitability, green for sustainability and white for philanthropy. Investment in Marketing falls under blue.
Investment in Marketing will cover how other media such as Direct Mail products like Flyers, poster printing, broadcasting and such are doing against email, social marketing and blogging. Admission is $49 for those who are Business and Vancouver subscribers and $59 for those who are not. There will be a chance to network with other attendees and a buffet breakfast is included in the price.
More and more businesses are coming online everyday with Facebook pages, blogs, Linked In profiles, direct email marketing, Twitter and now the latest social marketing venue Google+. Although there is a growing trend in using social media to promote businesses, Direct Mail still has a crucial part to play and studies have shown that it is still a money making marketing venue. It is still important that business pay attention to these new marketing venues and learn how to get the best out of using these servicesGet a Free Quote for Flyers Get a Free Quote for Direct Mail
