The theme of the campaign is showing the phenomenal and unique experiences that Western Australians are able to enjoy on a daily basis, with locals encouraged to share their magical experiences on social media with the hashtag #justanotherdayinwa
At the launch of the campaign, Tourism Minister and Premier Colin Barnett talked of the desire to make Perth a key destination for tourists:
“We need to recognise that Australia is what is known, but what we want is for people to not simply to come to Sydney or Gold Coast but to discover Australia’s West, to discover us and Western Australia, and to recognise that the destination matters. You fly into Perth. We don’t go to the United States of America; we go to New York or Los Angeles. We don’t go to England; we go to London. We don’t go to France; we go to Paris.”
Whilst previously tourism in Perth had suffered due to a lack of available hotel rooms and high prices caused by the mining boom, a planned extra 2,000 hotel rooms over the next two years is expected to significantly improve the experience for visitors.
As well as the social media focus, the new advertising campaign will utilise national marketing services, television advertising and Brochures with the aim of significantly raising visitor numbers over the next three years.
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