Accounting body CPA Australia has hired M&C Saatchi Melbourne after receiving a competitive pitch from the advertising agency. The CPA expects the company to provide them with a fully integrated marketing communications plan.
M&C Saatchi Melbourne provides full service advertising and marketing solutions to a number of well-known brands. Their full service remit includes digital work, above and below line brand, member communications and professional development. The company has helped many businesses get their message across by utilizing television and printing services as well as through new media.
CPA Australia was founded 125 years ago. The company has grown to be one of the largest accounting bodies in the world. As at October, 2011, CPA Australia has over 132,000 members worldwide.
This appointment is likely to be beneficial for M&C Saatchi Melbourne. Already there are plans for the company to work with the M&C Saatchi Hong Kong office to produce CPA Australia campaigns in Asia. Many executive staff at CPA are reportedly looking forward to working with M&C Saatchi Melbourne. In fact, it looks as though this may be the beginning of a long and productive partnership.
M&C Saatchi is well known for having well-researched, well-considered campaigns. Many companies have been pleased with the brand as it provided fresh and creative marketing campaigns. Due to this it is no surprise that large brands such as CPA Australia have hired M&C Saatchi Melbourne for their advertising and marketing campaigns.
