Melbourne City is embarking on a campaign to encourage new residents in Melbourne CBD.
A previous campaign almost 30 years ago successfully increased the number of city units from 600 to over 8,000 during the following 15 years. The new “This Is Your Local” campaign will showcase everything uniquely Melbourne, such as the vibrant cultural scene, nightlife, major sporting events at the Melbourne Cricket Ground (MCG), employment opportunities and the overall convenience of inner-city living.
New residents will enjoy a range of incentives to make the city home. New residential properties with a value of up $1 million and on the market for more than 12 months will attract the waiver of all stamp duty charges. This discount is a significant cash saving, amounting to tens of thousands of dollars for prospective buyers.
First homebuyers purchasing off-the-plan properties will also qualify for a duty concession. The concession will apply to properties valued at no more than $1 million and will be available until June 30, 2022.
In a statement, CBD local Councillor Jamal Hakim emphasised the advantages of the This Is Your Local campaign and expects it to drive a significant increase in prospective buyers and renters. The campaign will also highlight the convenience of the city’s universities, public transport and events for CBD renters. Campaigns like this can benefit from professional brochure printing.
More information is available on the realestate.com.au website.
