It cost Ikea $35 million to purchase the land and another $100 million has been spent on transforming the land into the huge retail space.
The managing director of Ikea Australia was asked how the current trend in Internet retailing will impact on the new store. He replied that he saw the store as a
"complement to online retailing"
because people still prefer to see and to try new furniture before they buy it.
Ikea itself has a large website where consumers can purchase their products online; they also provide an online version of their catalog. People can view Brochures online and catalog printing is available from your computer. However, for those who prefer to visit a store before they purchase and for those who like to view large full-colour pictures of the products, a Print copy of the catalogue is still available.
Ikea is one of the most recognisable names in the retail business and their stores still draw millions of visitors daily. The sheer size of this store will draw people from all over Sydney which includes the suburb of Brookvale. It might also possibly become as big a tourist attraction as the Sydney Opera House.Get a Free Quote for Brochures Get a Free Quote for Print