The family’s new venture, to be named Sueño Modern Mex-Tex, is being spearheaded by Julio Pineda, who was part owner of Pineda’s Mexican Cuisine, which is still open under different management.
Explaining the “Mex-Tex” concept for the new restaurant, Pineda was quoted on Culture Map Dallas as saying:
"We have our own spin. We're taking comfort food and Tex-Mex and flipping it around. It'll be Tex-Mex, but with the plates being a little more modern, and with well-made craft cocktails."
The menu has not been finalized but mole and fajitas will definitely be included, and there will be a raw bar with aguachiles (shrimp in chili sauce) and ceviches (a raw fish dish).
Almost as important as the contents of a menu are its graphic design – how this fits into the décor's theme contributes considerably to the overall dining experience.
Pineda explained that theirs is a family-operated business, which he said the Richards community has a history of embracing. Family members in the business include his dad Aureliano Pineda as Executive Chef and his uncle Jaime Pineda as the Chef de Cuisine.
A November opening is hoped for but this depends on the speed of permits, supplies, and other variables.