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Variable Data Printing in Huntsville

Variable data printing in Huntsville, Alabama, is a process that provides a company with great variety in the way it handles its written communications. Huntsville's nickname is 'Rocket City', alluding to its connection to the aerospace industry; it's home to the George C. Marshall Space Flight Center and Redstone Arsenal. At Minuteman Press, we are happy to provide quality printing services to this forward-looking community.

Variable data printing (VDP) allows printers to create precisely the materials clients want, whether they opt for simply addressing pieces individually, or changing the entire letter. VDP is the logical next step in digital printing, which uses the ability of computers to store and manipulate data quickly in order to create printed materials.

Variable data printing has several levels, and several methodologies for achieving its ends. At its most basic, VDP is similar to a computer's mail merge function, since it changes just the salutation and name of the recipient. At a more complex level, the print function is called 'versioning', where the text and images are changed in varying degrees, depending on which market segment will receive the material.

The most complex operation is known as 'full variability printing', which creates a series of unique documents no matter how large the job is. All the text and images are changed on every page.

Variable data printing in Huntsville works well for the agencies here. Please call us or stop by Minuteman Press today for your free quote.