The Ministry of Sound has been working with Aurasma, a company responsible for developing a new augmented reality technology that brings printed documents to life when they are scanned using a smartphone or tablet device, such as an iPad.
To mark its 21st anniversary, the Ministry of Sound has commissioned a series of flyers to be printed and distributed throughout London. These flyers are following in the footsteps of other companies that have used augmented reality to add an extra dimension of interactivity to their printed communications; for example, a recent story focused on how The Sun newspaper uses this to be the first national newspaper to add an augmented reality layer to its poster printing.
This new move shows that even in its 21st year, the club's promoters are working hard to keep innovation at the heart of the brand. The brand's promotions manager, Natasha Palmer, recently commented on this. She said:
“At Ministry of Sound we are always looking for new and creative ways to reach out to clubbers. We are working with Aurasma to celebrate the club’s 21st birthday, where the theme is looking ahead to the future. Clubbers can now use our flyers to download a free track and get a taste of the night to come.
“Ministry of Sound has always led the way when it comes to music so we are thrilled to be the first ever club to use this technology in this way.”
80,000 promotional leaflets have been created using flyer printing. Cambridge company Aurasma has said that the partnership with the music brand is a seamless marrying up of music and technology.Get a Free Quote for Flyers