Cambridge high street prospers

Cambridge’s Business Improvement District (BID) has underlined the dynamism of the city’s high street.

The statistics released by the Cambridge BID have shown that the high street is performing well when contrasted with other shopping centres in the region. While the findings conform broadly with the national trend of city centre growth, it may mean that demand for Postcards of Cambridge increases further. During the month of April, footfall within the specific area was up by over 11% on the comparable period of 2016.

Ian Sandison, the chair of Cambridge BID, told the Cambridge News:

“Cambridge is a world-class destination on many different levels, which may explain why our city centre footfall is considerably higher than the national average. Potentially, this is good news for the high street, and Cambridge BID is committed to helping businesses convert footfall into in-store sales.”


Helen Dickinson is the chief executive at the British Retail Consortium and she has pointed out that the latest footfall progress has filtered through into rapid sales growth within stores.

During the month of April, UK shopping centres witnessed a small decline in footfall of less than 1%. This dip seemed more noteworthy because high streets enjoyed a simultaneous increase in footfall which approached 2%. The trend is even more distinct in the East Anglia region, where high street footfall increased by 5.5%, with that of shopping centres falling by 2.3%.
Get a Free Quote for Postcards