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Business cards: old school or still cool

With so many networking tools at our disposal, paper business cards still stand the test of time says Irene Koehler of Almost Savvy, an online branding expert and social media educator. Koehler admits that she is shocked at how many people come to events, cocktail parties and business meetings without business cards. When asked, many younger business types admit that they haven’t given a second thought to business card printing. Having a card will not become absolute, Koehler firmly believes. However, she does advise those looking at business card printing to keep information on the card contemporary.

For example, unless you have a retail store where customers must come to you, there’s no point printing an address or location on your card, as the business world is becoming more virtual every day. Your location may not be relevant.

Your card should include email addresses and URLs to your social media account, particularly LinkedIn – a site that Koehler is particularly fond of for its connectivity and professional approach.

On old school business cards, only one side was generally printed upon, whereas both sides are valuable real estate and each side of the card can be leveraged. However, leave a bit of space for people to jot notes down on your card. Flat card stock in your business card printing is best for this purpose, she advises.

Since Vaughn is the fastest growing city in Southern Ontario, creating fresh business connections and keeping track of new prospects is of prime importance. Business card printing specialists in Vaughn can provide you with the number one thing for people to remember you by. Having a card is still cool.