What's Happening in Winnipeg, MB…

A direct farmer marketing conference will take centre stage in Winnipeg.

The event will offer direct farmers, market managers, and agricultural leaders a range of learning and networking opportunities. The annual conference will include workshops, discussions, and events tailored to practical communication and farm-to-client business needs.

Among the early sessions is a two-part workshop on sharpening communication skills, led by experts from a range of professional backgrounds. The workshop format examines how participants explain their work across different contexts, including market environments and community spaces.

The agenda will also include workshops on scaling up regenerative agriculture and creating social media content that resonates with customers. A related session explores market booth design, examining how layout and presentation can influence sales and public engagement.
In addition to formal learning, the conference features regular opportunities for connection across the farming community. A trade show will run alongside workshop sessions, while complimentary lunches featuring local farm ingredients provide additional moments for conversation among peers from across the direct-market sector.

The event also offers space for informal exchanges, allowing participants to share experiences, strategies, and insights that extend beyond structured sessions.

Conferences such as this often incorporate Corporate Gifts to encourage networking, acknowledge participation, and help sustain professional connections formed throughout the event.

The conference will take place at Canadian Mennonite University, 500 Shaftesbury Blvd., Winnipeg, on February 20 and 21, 2026, starting at 11:00 am.
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