Essendon Football Club: a social media success
The Essendon Football Club is one of the recognized leaders in using social media to promote their brand. The club has great success using Twitter, their blog, a streaming video service and their own social media section of their website called The Hanger.
For starters, the Essendon Football Club is one of the only clubs in the AFL that has a stand-alone website. The club also has over 3,000 followers on Twitter and uses the service for breaking news, tweeting of live events and links to player profiles. A video service called Bomber.TV streams panel shows, interviews and behind the scenes happenings. The club blog also gets a lot of visitors and anyone is allowed to comment. The Hanger is an online community where members can create a profile and their own page; it has been compared to Facebook. The club also has a mobile site for those with smart phones or tablet computers.
A lot of businesses can learn from the Essendon Football Club example. While traditional direct marketing is still the most important marketing tool, online campaigns are becoming more and more important. While you can create a marketing campaign with your local printing company to distribute brochures and flyers, you need to give that campaign an online component if you wish it to be a total success. Every brochure or flyer you print must include contact information including where the company or product can be found online. This will ensure that you will reach more people than just using traditional marketing techniques.
For starters, the Essendon Football Club is one of the only clubs in the AFL that has a stand-alone website. The club also has over 3,000 followers on Twitter and uses the service for breaking news, tweeting of live events and links to player profiles. A video service called Bomber.TV streams panel shows, interviews and behind the scenes happenings. The club blog also gets a lot of visitors and anyone is allowed to comment. The Hanger is an online community where members can create a profile and their own page; it has been compared to Facebook. The club also has a mobile site for those with smart phones or tablet computers.
A lot of businesses can learn from the Essendon Football Club example. While traditional direct marketing is still the most important marketing tool, online campaigns are becoming more and more important. While you can create a marketing campaign with your local printing company to distribute brochures and flyers, you need to give that campaign an online component if you wish it to be a total success. Every brochure or flyer you print must include contact information including where the company or product can be found online. This will ensure that you will reach more people than just using traditional marketing techniques.