Poster printing has changed throughout the years with the advent of more mechanized techniques. In the early days, Posters were hand printed and were primarily used to announce upcoming events, to advertize a product or to educate the public on the news of the day. Today we view Posters as both an advertizing medium and as a work of art. The change towards viewing Posters as a work of art was helped immensely by the striking Posters of the Moulin Rouge created by Henri de Toulouse-Lautrec in the late 19th century.
In recognition of IMPACT 7 taking place in Melbourne, various art galleries all over Australia are presenting exhibitions as part of Month of Print. The DIA Gallery will be presenting Words of a Type from September 13 – 30. This is a free exhibition which will feature the typographic Posters of Annette O’Sullivan and James Francis. The exhibit is a “celebration of wooden type through both the medium and the message.” Those in the nearby suburb of Box Hill South who are interested in the history of printing should not miss this event.
Wood type was first developed in China in the 11th century. With the advent of the printing press in Europe, most printers moved away from wood to use lead as it presented a cleaner type.
The popularity of Posters is invaluable to any marketing campaign, and anyone wishing to utilize this cheap and effective method can contact a local poster printing shop, which will be glad to lend their expertise.
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