Postcard Printing in Seattle
Postcard printing in Seattle, Washington, is an effective tool for use by residents of the ‘Emerald City’. Seattle is the economic powerhouse of the Pacific Northwest, and is the home of many high-tech companies. It also supports an active arts scene and a trendy retail sector.
Postcards are only one of many methods retailers can use to promote their services, but it’s one of the best. Unlike traditional sales letters, which come in an envelope that must be opened, removed, and discarded or recycled – and which are often several pages long – postcards are instantly accessible. The artwork is inviting, and people flip them over without thinking in order to see the message on the back.
Here, contrary to what one might expect, the small size of the card provides an advantage over a longer letter. The writer of a sales letter has pages in which to explain his company’s products, which can lead to repetition. However, a postcard’s message has to be brief and to-the-point; there’s no room to ramble through every option. This results in a coherent, focused message that is easy to remember and therefore effective.
Also, their smaller size means postcards are less expensive to print than sales letters, so a company can do several mail campaigns a year. The expense might restrict them to only one mailing if they used a letter format instead. People today are very busy and a company that wants to succeed has to keep its name in front of the public. Frequent mailings can help them do so.
Postcard printing in Seattle affords many benefits to residents of this exciting city.
Postcards are only one of many methods retailers can use to promote their services, but it’s one of the best. Unlike traditional sales letters, which come in an envelope that must be opened, removed, and discarded or recycled – and which are often several pages long – postcards are instantly accessible. The artwork is inviting, and people flip them over without thinking in order to see the message on the back.
Here, contrary to what one might expect, the small size of the card provides an advantage over a longer letter. The writer of a sales letter has pages in which to explain his company’s products, which can lead to repetition. However, a postcard’s message has to be brief and to-the-point; there’s no room to ramble through every option. This results in a coherent, focused message that is easy to remember and therefore effective.
Also, their smaller size means postcards are less expensive to print than sales letters, so a company can do several mail campaigns a year. The expense might restrict them to only one mailing if they used a letter format instead. People today are very busy and a company that wants to succeed has to keep its name in front of the public. Frequent mailings can help them do so.
Postcard printing in Seattle affords many benefits to residents of this exciting city.