Use promotional printing with other marketing tools
Hoffman Estates was founded in the mid-20th century by Sam Hoffman, a real estate developer. The town began with the purchase of 160 acres of farmland in the 1950s as part of an intended construction plan for a small suburban community in this part of Illinois. The city developed fairly rapidly as it was close to Chicago and due to the construction of the I-90 highway. This led to the village being incorporated as a city in 1959. The largest growth was seen in the 1990s when significant corporate headquarters moved to the village, including Fox Enterprises and Sears Holdings Corporation.
Digital marketing initiatives can be supplemented with promotional printing to great effect. A QR code or website link that takes consumers to the brand's official website, for instance, may be placed on a flier. By combining digital and physical media, marketing initiatives may reach a wider audience and provide a smooth consumer experience.
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