Renowned private chef Isaac Perlman is making his food available to the public with a new North Miami Beach eatery called Perl.
Perl will offer an assortment of modern fine dining influenced by Mediterranean and Japanese cuisine. The restaurant will have a five-seat bar allowing visitors to sample palette-teasers like salmon tiradito with red miso, or citrus-cured grouper carpaccio (thinly sliced fish). Perl also offers gourmet sandwiches such as chicken katsu, entrees like Faroe Island salmon and kosher bone-in ribeye steak, a specialized dessert called God’s Gift, and daily fresh-baked bread. The drink menu offers an assortment of cocktails.
The new restaurant contains a 2,000-square-foot interior and an outdoor patio, as well as a 5,000 foot rooftop space that will be rented out for private events. Perlman, also known as “Chef IP”, has said the restaurant was designed to help revive Miami’s fast-casual dining scene. The chef spent a decade working for private clients throughout Florida, a business he hopes to balance with Perl going forward. New restaurants face a number of challenges, but often use tools like flyer printing and social media to attract customers, especially in an age when pick-up and delivery have become essential parts of the industry. Social media platforms like Instagram and Facebook have also been helped chefs raise their profile through mouth-watering photographs of food.
Perl recently opened its Miami Gardens Drive location, near Biscayne Bay.