Blackberry owns up to Apple marketing stunt
The Blackberry manufacturer Research In Motion has owned up to the ‘Wake Up’ marketing campaign. This campaign included a number of experimental activities in Sydney and Melbourne. The goal of the campaign was to get regular residents from suburbs like Braeside to think about what being in business means to them.
The campaign raised eyebrows as a protest was staged outside an Apple store. Apple is a brand that is associated with designers and artistic people. Companies like Samsung and Blackberry want consumers to understand that they have other choices available to them. While many people are buying smartphones created by brands other than Apple, the iPhone is still very popular. However, marketing campaigns such as this have increased public awareness about iPhone alternatives.
Businesses who want to promote their product to the public may want to consider using a unique campaign strategy. While the Blackberry campaign has not influenced Apple's sales by a significant amount, it has showcased their own products. Businesses should be aware that experimental campaigns will get a lot of attention. They are an excellent way to promote new products or sales. Many businesses have found that using traditional marketing methods in conjunction with their campaign has increased their sales. For example, Blackberry could have using a printing company to make up flyers. These flyers could have been handed out at the protest described above. If the flyer had the contact details of the company, consumers could then contact them if they wanted to buy a product.
The campaign raised eyebrows as a protest was staged outside an Apple store. Apple is a brand that is associated with designers and artistic people. Companies like Samsung and Blackberry want consumers to understand that they have other choices available to them. While many people are buying smartphones created by brands other than Apple, the iPhone is still very popular. However, marketing campaigns such as this have increased public awareness about iPhone alternatives.
Businesses who want to promote their product to the public may want to consider using a unique campaign strategy. While the Blackberry campaign has not influenced Apple's sales by a significant amount, it has showcased their own products. Businesses should be aware that experimental campaigns will get a lot of attention. They are an excellent way to promote new products or sales. Many businesses have found that using traditional marketing methods in conjunction with their campaign has increased their sales. For example, Blackberry could have using a printing company to make up flyers. These flyers could have been handed out at the protest described above. If the flyer had the contact details of the company, consumers could then contact them if they wanted to buy a product.