Pennsylvania is what is known as an “alcoholic beverage control state”, where spirits and wines may be sold only in state-owned stores, where all prices are the same, but the store in Hermitage has gotten a small facelift in the form of new signage.
Until recently, the Hermitage store was advertised by a sign that said simply ‘State Liquor Store’. The Pennsylvania Liquor Control Board began “rebranding” the stores several years ago, using new Signs that allowed the stores to improve their image when dealing with the public. This rebranding appears to be particularly important in locations like Hermitage, where the shop is a “border store”, so called because it is close to the Ohio border.
Now, the store sports the sign ‘Fine Wine & Good Spirits’ above its doorway, though it remains state run. Thus far, Pennsylvania has rebranded 103 of its more than 600 stores, and will continue to change the signs as stores move or open in new areas. In addition to the new sign, several years ago the Hermitage store was remodeled to give it more flair. It also moves its stock, so that when the best wines go on sale, they are showcased in the front of the shop, on more attractive shelving.
Store management might want to work with a postcard printing company to create a mailer for area residents to avoid confusion about the name.Get a Free Quote for Signs
