“For fifty seasons the Buffalo Bills have made their mark on the National Football League. Lead by a Hall of Fame owner, the Bills are an organization full of rich tradition. From the Rock Pile to Ralph Wilson Stadium, from a localized fan base to full regionalization, the Buffalo Bills have become the #1 community asset in Western New York.”
Those are pretty convincing words. The fact that people are invested in the Buffalo Bills is another point in favor of making this investment. Marketing options appear to range all the way from online advertising to outdoor banner printing. Once again, the site explicitly states that some of the techniques available to sponsors include “home game opportunities, stadium signage, branding, media, and tickets & hospitality”. Although undoubtedly valuable, at least a couple of these strategies will require some involvement on the part of printing companies.
A quick glance through the team’s current sponsors is enough to see that a company’s area of expertise won’t preclude it from being listed. With ESPN listing the Buffalo Bills in the top 20 for NFL attendance, it’s safe to say that people are emotionally invested in this team. As such, sponsorship could very well be an effective way of drawing in more prospects.