Fans of country music throughout Morgan Hill are already dusting off their boots in preparation for a live music festival set to be held in June. This event will feature a host of well-known performers, and it is one of the largest of its kind in Silicon Valley.
The 2026 Boots & Brews Country Music Festival intends to kick off the start of the summer season in style. This year's event is being headlined by Jordan Davis. Other musicians set to take the stage include Gretchen Wilson, Tyler Farr, and Caiden Wallace. Organizers have also secured sponsorship deals from Bay Country 94.5 FM, The Gen Giammanco Foundation, and CBF Productions.
Although music is the main feature, this celebration also provides plenty of opportunities to sample beers provided by local breweries, and line dancing seminars are available to attendees. Food vendors and onsite souvenir kiosks are additional attractions.
Organizers of annual music events will leverage advertising techniques that have been proven to provide a high return on investment. Standard methods might include flyer printing, working in tandem with local radio stations, and placing banner ads throughout the community.
The 2026 Boots & Brews Country Music Festival is being celebrated on Saturday, June 20 from 3:00 PM to 10:00 PM. It will take place within the Morgan Hills Outdoor Sports Center located at 16500 Condit Road. General admission tickets are currently priced at $96.99 per guest.
