Rebrand for Warrington housing group
A housing group based in Warrington is rolling out a new look over the coming weeks as it recently unveiled its new branding to the public.
Your Housing Group was formed a year ago but only recently showcased its official rebrand, which incorporates Harvest Housing Group and Arena House Group.
Rebranding exercises like the one that Your Housing Group is currently undergoing involve a significant amount of change as there are many elements to a successful brand; from the logo and tone of voice in its communications to its website, printed materials and official literature. Professional printing companies often get involved with rebranding exercises to produce new versions of existing business cards or letter headed paper using stationery printing.
Warrington residents affected by the rebrand have been assured that localised services will be retained as part of the new structure and that regional offices will still operate as points of contact for residents.
Your Housing Group's chief executive, Brian Cronin, commented on the rebrand, saying:
While the group is using the services of printing companies to inform the community of the changes, more information about the rebrand can be found on the Your Housing Group's website.
Your Housing Group was formed a year ago but only recently showcased its official rebrand, which incorporates Harvest Housing Group and Arena House Group.
Rebranding exercises like the one that Your Housing Group is currently undergoing involve a significant amount of change as there are many elements to a successful brand; from the logo and tone of voice in its communications to its website, printed materials and official literature. Professional printing companies often get involved with rebranding exercises to produce new versions of existing business cards or letter headed paper using stationery printing.
Warrington residents affected by the rebrand have been assured that localised services will be retained as part of the new structure and that regional offices will still operate as points of contact for residents.
Your Housing Group's chief executive, Brian Cronin, commented on the rebrand, saying:
“Where ever possible we have incorporated existing local association names into the Your Housing Group branding as they are well established with residents.”
“People are at the heart of Your Housing Group and the restructure will ensure that our communities are managed by local teams for their region, which we know is important to our residents.”
While the group is using the services of printing companies to inform the community of the changes, more information about the rebrand can be found on the Your Housing Group's website.