Discount grocery chain Aldi has revealed that Biddulph in Stoke-on-Trent will be the location for one of its upcoming branches in 2021. UK and Ireland Chief Executive at Aldi, Giles Hurley commented that:
“Investment in Aldi stores over the course of this year will help make the UK’s lowest-priced supermarket more accessible to even more people and bring us closer to our long-term goal of having 1,200 stores across the UK by 2025.”
Supermarkets opening new outlets can sometimes use flyer printing services to create branded mailers that can be distributed among the community, outlining promotional offers and product discounts.
The retailer has already acquired the necessary planning permission required to construct its new branch on the site where the Meadows Special School once stood, just off Biddulph’s Tunstall Road. The supermarket chain fought off stiff competition from its competitor, Lidl, which also sought to claim the location. The site has now been derelict for 16 years after a fire damaged the school beyond repair.
The Biddulph branch will not be the only new Aldi supermarket coming to Staffordshire this year, however, with another outlet planned to be established in Tamworth. Additionally, a pre-existing Aldi based in Burton will see an extensive renovation as part of an investment worth £12.4 million.