The company has been developing a customer-focused approach and its management has been outlining the desire to build its client numbers. It has invested in technology to address customer needs, and has increased the size of its fleet of vehicles. If enterprises like Motiva continue to do well, the demand for digital printing in Stoke on Trent will receive a boost. Peter Wright, a director at Motiva who specialises in marketing, has stated:
“We want to increase our customer base and that's likely to lead to a significant expansion of both our customer service and fleet operations department before the end of the year.”
Motiva hopes that its investment will pay off with customers. The internet will play an important role in improving customer service, as will the ability to track orders and other data.
Motiva has already begun to increase staff numbers in anticipation of its expansion. Last March, the firm won a prestigious customer service prize at a local business award ceremony, and it's looking to repeat its success this year.
Mr. Wright is happy with the company's current performance, but believes that the business has the potential to expand significantly in the future.